Deloitte's Digital Democracy Survey • 1. Digital Democracy Survey 1Copyright © 2014 Deloitte Development LLC. All rights reserved.

Digital Democracy Survey Eighth Edition Headlines www.deloitte.com/us/tmttrends #TMTtrends A multi-generational view of consumer technology, media and telecom trends • Digital Democracy Survey 2Copyright © 2014 Deloitte Development LLC. All rights reserved. • This is the eighth edition of research commissioned by Deloitte’s Technology, Media and Telecommunications (TMT) practice. • Focusing on four generations and five distinct age groups, the survey provides insight into how consumers aged 14 and above are interacting with media, products and services, mobile technologies, the Internet, attitudes and behaviors toward advertising and social networks—and what their preferences might be in the future. • Fielded by an independent research firm from to 12/5/2013, the survey employed an online methodology among 2,075 U.S. • All data is weighted back to the most recent census to give a representative view of what U.S. Consumers are doing. Cara Nge Hack Facebook Orang Tanpa Software.

Consumers indicate they are largely content with their current Pay TV services 2013 Among Total U.S. Consumers (%) 2012 2013 Trailing. 34 18 25 Desktop 20 12 12 16 30 48 21 19 Smartphone 15 20 19 16 8 5 12 17 Tablet 8 6 7 10 10 7 8 9 Television 3 3 3 3 4 1 3 3 Portable video game player 3 5.

• For meaningful changes, we look for differences in year-over-year tracking and generations of at least five percentage points. About Deloitte’s Digital Democracy Survey • Digital Democracy Survey 3Copyright © 2014 Deloitte Development LLC. All rights reserved. The survey focuses on four generations, and five distinct age groups: Talking About the Generations *2010 U.S. Census Bureau – Population Division U.S.

Interim Projections 2000-2050 74 70 76 23 0 20 40 60 80 Millionsofpeople 2013 U.S. Population* (Millennials Age 10-13 not included in this study) Leading Millennials Ages: 25-30 Birth Years: 1988 -1983 Generation X (Xers) Ages: 31-47 Birth Years: 1982 -1966 Boomers Ages: 48-66 Birth Years: 1965 -1947 Matures Ages: 67+ Birth Years: 1946 and prior Trailing Millennials Ages: 14-24 Birth Years: 1999 -1989 Millennials Xers Boomers Matures • The Digital Omnivore • Digital Democracy Survey 5Copyright © 2014 Deloitte Development LLC. All rights reserved. Over one-third of U.S. Consumers are Digital Omnivores, consumers who own a trio of tablets, smartphones and laptops Digital OmnivoreDigital Omnivore • Digital Democracy Survey 6Copyright © 2014 Deloitte Development LLC. All rights reserved.

Women, who made up just over one-third of Digital Omnivores two years ago, now account for 45% of this group 35 65 47 53 45 55 10% 26% 37% 2011 2012 2013 Total Digital Omnivores Total Digital Omnivores Total Digital Omnivores Male Female Digital Omnivores (% gender ) • Evolving Consumption Models • Digital Democracy Survey 8Copyright © 2014 Deloitte Development LLC. All rights reserved. Thinking about how you rent/purchase video entertainment, such as movies and television programming, how frequently will you do each of the following in the next 12 months? Serial Actress Srividya Wiki. Renting is preferred to owning 3:1; Interest in streaming has almost doubled in the last year 2013 Among Total U.S.